This post originally appeared on the Cielo blog.
As marketing publications everywhere share their predictions about the future of digital and social media, here are a few recommendations on how to incorporate some of what they are saying into the recruiting and employer branding space:
1) Think video.
As social algorithms continue to change and grow, video will become increasingly valuable for generating engagement and adding followers. Videos have been shown to elicit higher engagement, including more likes, retweets and shares – especially on Facebook. The ability to regularly create video content – and then integrate it with other content – will be critical in 2018 and the years ahead.