This post originally appeared on the Core Creative blog.
Brand values are important to any business. Identify the values with which your company can and should align, and you can represent and express those values for your customers so they can identify with them, too. Make your business stronger by adhering to those values, ensuring you are staying on the right track. Your employees should know them and believe in them so you can create harmony throughout your company – total brand alignment; what we call say it. live it.™ at Core Creative.
At the beginning of this year, as part of our Level Up initiative, I had the opportunity to attend NMX Business 2014—the premier social business event for business owners, marketing, advertising, PR and IT executives and change makers—in Las Vegas, Nevada. NMX Business is part of the larger New Media Expo conference, formerly known as BlogWorld.
For two and a half days, I attended sessions with speakers from the telecommunications, health care, marketing and publishing industries. Here are the main takeaways you can apply to your business, content marketing and social media. Align them with your company’s brand values to help build equity.