Resume

Work Experience

Senior Communications Specialist
Northwestern Mutual
May 2018 – Present

  • Builds integrated communications plans supporting the Digital Innovation team
  • Drives creative storytelling across multiple channels to advance business objectives
  • Supports programs that communicate strategic priorities to diverse audiences
  • Manages program execution to meet or exceed defined objectives
  • Tracks, analyzes and reports on campaign results and effectiveness

Manager, Social Media Strategy
Cielo
August 2017 – April 2018

  • Developed and maintained comprehensive social media strategies for clients
  • Led daily tactical social media activities to bring strategies to life
  • Provided guidance to internal/external stakeholders on social media best practices
  • Applied marketing R&D methods to communicate emerging trends and tech
  • Demonstrated strategic insight to develop plans that align with business objectives

PR & Global Communications Professional
ManpowerGroup
August 2015 – July 2017

  • Served as the main press contact for U.S. media inquiries
  • Led U.S. PR and internal comms efforts for quarterly employment outlook survey
  • Oversaw content creation for and management of key social media accounts
  • Provided marketing communications support for ManpowerGroup Solutions
  • Managed TV studio for video recordings and live national media interviews

PR & Social Media Specialist
Core Creative
November 2012 – August 2015

  • Delivered PR services for clients, including planning, media relations and reporting
  • Conducted social media management and reporting for client and internal accounts
  • Assisted with strategic social media campaign planning and execution
  • Oversaw the planning, implementation and tracking of client projects
  • Provided client service support to ensure effective execution of assignments

Social Media Strategist
NOISE, Inc.
November 2011 – November 2012

  • Provided strategic consultation for social media and other digital projects
  • Developed branded social media content for short- and long-term initiatives
  • Captured and edited video for distribution on social media channels
  • Served as a main public relations contact for the agency
  • Participated in new business meetings, presentations and acquisitions

Designer/Strategist/Copywriter
Flipeleven Creative
November 2010 – November 2011

  • Consulted with clients to develop strategic social media plans
  • Managed social media content development and distribution
  • Provided copywriting and editing services for print and web
  • Designed print and web materials, serving as a team leader to manage projects
  • Contributed to company brainstorms and client sales presentations

On-­Air Personality
Cumulus Broadcasting
March 2009 – June 2011

  • Anchored weekend and remote broadcasts; fill-in morning show host
  • Developed stories for weekly “CT Scan on Hollywood” celebrity gossip segment
  • Designed promotional splash graphics for station websites
  • Set up station profiles and crafted content on Facebook and Twitter
  • Operated radio board during minor league baseball broadcasts

Education

University of Wisconsin – Oshkosh

  • Bachelor of Arts, Journalism