Work Experience
Senior Communications Specialist
Northwestern Mutual
May 2018 – Present
- Builds integrated communications plans supporting the Digital Innovation team
- Drives creative storytelling across multiple channels to advance business objectives
- Supports programs that communicate strategic priorities to diverse audiences
- Manages program execution to meet or exceed defined objectives
- Tracks, analyzes and reports on campaign results and effectiveness
Manager, Social Media Strategy
Cielo
August 2017 – April 2018
- Developed and maintained comprehensive social media strategies for clients
- Led daily tactical social media activities to bring strategies to life
- Provided guidance to internal/external stakeholders on social media best practices
- Applied marketing R&D methods to communicate emerging trends and tech
- Demonstrated strategic insight to develop plans that align with business objectives
PR & Global Communications Professional
ManpowerGroup
August 2015 – July 2017
- Served as the main press contact for U.S. media inquiries
- Led U.S. PR and internal comms efforts for quarterly employment outlook survey
- Oversaw content creation for and management of key social media accounts
- Provided marketing communications support for ManpowerGroup Solutions
- Managed TV studio for video recordings and live national media interviews
PR & Social Media Specialist
Core Creative
November 2012 – August 2015
- Delivered PR services for clients, including planning, media relations and reporting
- Conducted social media management and reporting for client and internal accounts
- Assisted with strategic social media campaign planning and execution
- Oversaw the planning, implementation and tracking of client projects
- Provided client service support to ensure effective execution of assignments
Social Media Strategist
NOISE, Inc.
November 2011 – November 2012
- Provided strategic consultation for social media and other digital projects
- Developed branded social media content for short- and long-term initiatives
- Captured and edited video for distribution on social media channels
- Served as a main public relations contact for the agency
- Participated in new business meetings, presentations and acquisitions
Designer/Strategist/Copywriter
Flipeleven Creative
November 2010 – November 2011
- Consulted with clients to develop strategic social media plans
- Managed social media content development and distribution
- Provided copywriting and editing services for print and web
- Designed print and web materials, serving as a team leader to manage projects
- Contributed to company brainstorms and client sales presentations
On-Air Personality
Cumulus Broadcasting
March 2009 – June 2011
- Anchored weekend and remote broadcasts; fill-in morning show host
- Developed stories for weekly “CT Scan on Hollywood” celebrity gossip segment
- Designed promotional splash graphics for station websites
- Set up station profiles and crafted content on Facebook and Twitter
- Operated radio board during minor league baseball broadcasts
Education
University of Wisconsin – Oshkosh
- Bachelor of Arts, Journalism
