Work Experience

Senior Communications Specialist
Northwestern Mutual
May 2018 – Present

  • Builds integrated communications plans supporting Digital Innovation and Tech Advancement
  • Drives creative storytelling across multiple channels to advance business objectives
  • Supports programs intended to communicate strategic priorities to diverse audiences
  • Manages program execution to meet or exceed defined objectives
  • Tracks, analyzes and reports on metrics to demonstrate program results and effectiveness

Manager, Social Media Strategy
August 2017 – April 2018

  • Develops and maintains comprehensive social media strategies for clients
  • Leads daily tactical social media activities that bring strategies to life
  • Provides guidance to internal and external stakeholders on social media best practices
  • Applies marketing R&D methods to communicate emerging trends and technologies
  • Demonstrates strategic insight to develop plans that align with client business objectives

PR & Global Communications Professional
August 2015 – July 2017

  • Served as the main press contact for U.S. media inquiries
  • Led U.S. PR and internal communications efforts for quarterly employment outlook survey
  • Oversaw content creation for and management of key social media accounts
  • Provided marketing communications support for ManpowerGroup Solutions RPO business
  • Managed TV studio for video recordings and live satellite interviews with national media outlets

PR & Social Media Specialist
Core Creative
November 2012 – August 2015

  • Delivered PR services for clients, including planning, media relations and reporting
  • Conducted social media management and reporting for client and internal accounts
  • Assisted with strategic social media campaign planning and execution
  • Oversaw the planning, implementation and tracking of client projects
  • Provided client service support to ensure assignments were executed timely and accurately

Social Media Strategist
November 2011 – November 2012

  • Provided strategic consultation for social media and other digital projects
  • Developed branded social media content for short- and long-term initiatives
  • Captured and edited video for distribution on social media channels
  • Served as a main public relations contact for the agency
  • Participated in new business meetings, presentations and acquisitions

Flipeleven Creative
November 2010 – November 2011

  • Consulted with clients to develop strategic social media plans
  • Managed social media content development and distribution
  • Provided copywriting and editing services for print and web
  • Designed print and web materials, serving as a team leader to manage projects
  • Contributed to company brainstorms and client sales presentations

On-­Air Personality
Cumulus Broadcasting
March 2009 – June 2011

  • Anchored weekend air shifts, occasional morning show shifts and remote broadcasts
  • Wrote stories for weekly “CT Scan on Hollywood” celebrity gossip segment
  • Designed promotional splash graphics for station websites
  • Developed station profiles and crafted content for Facebook and Twitter
  • Operated radio board during minor league baseball broadcasts


University of Wisconsin – Oshkosh

  • Bachelor of Arts, Journalism